When you're a startup just learning your consumer base, how do you find the balance between building good products while continuing to listen to and satisfy the needs and wants of your customer? During this presentation, LaunchCode will explain its 6-step process of segmenting and interviewing users to identify trends, selecting pilot partners, negotiating an MVP, prototyping MVPs, and developing KPIs for continuous product improvement. LaunchCode has used this model to double revenue in the last three years and will provide real-world examples to help you do the same!
